The Urban Latino(a/x) community CO-CEAL group is comprised of multiple individuals (including two facilitators and a graphic designer) representing various demographics and communities in the Denver metropolitan area and Pueblo. Over a span of 8 weeks in the fall 2021, the eleven person group collaborated to address the immediate need of providing accurate information pertaining to COVID-19 vaccine hesitancy in our community. We developed RTD exterior bus side and bus bench advertisements, a social media campaign, branded cloth masks and rack cards. All of the images and call to action included culturally relevant materials that were a result of authentic community engagement and collaborative experiences of our group. As Urban Latino representatives, our group was committed to improving health equity in our community and believe that we are stronger together! Ultimately, we created the following slogan, “#Juntos Si Se Puede” (Together We Can), to promote the urgency of coming together to address the high rates of COVID-19 amongst our “Raza” (People). Additionally, a group of Latino(a/x) representatives and gatekeepers from Pueblo reviewed the messaging and materials and provided input on how the materials would be utilized to represent their community. The collective lived and living experience of group members resulted in producing a message designed to positively impact and sustain the health and wellness of the Latino(a/x) communities in Denver and Pueblo.
If you are interested in other artwork for promotional materials like the image displayed here, please contact Meredith Warman for more information. All materials are copyright 2022 CO-CEAL.
Koralia de Lara Rodriguez
Javier Garcia Arellano (Denver)
Sol Sandoval (Pueblo)
Ricardo Gonzalez-Fisher, MD, MPH, FACS